GroupM to acquire majority stake in creative agency The Glitch
Advertising giant WPP Plc.’s media investment arm GroupM is set to acquire a majority stake in Mumbai-based creative agency Glitch Media Pvt. Ltd. The company said in a press note that Glitch will continue to operate as an independent brand following the acquisition. However, it did not disclose the deal value.
According to the company, the acquisition is in line with WPP’s strategy to focus on technology, data and content, which differentiates the group’s offering to clients.